AI-native design technologist with twenty years leading design for consumer and B2B products—delivering impact and transformation for startups, enterprise, and government. My superpower is my fearless passion for and track record of detangling complexity and providing a path forward through ambiguity.
Five decisions that changed the direction of a product, a team, or a business.
Clover's multi-location merchants worked across two disconnected tools. I challenged a feature-parity brief and led the redesign of one dashboard that scales from a single café to a franchise.
Partners were seeing about 70% of users abandon TransUnion's score simulator. I shipped a fix in 30-days while running the research that funded a new interaction model, which became a new DTC product and a white-label for partners like Chase, AMEX, and Capital One.
Upstart wanted to grow beyond personal loans. I reframed an ambiguous conversion problem as a question of borrower intent and turned directional experiment results into a sequenced growth roadmap.
Clover asked for a North Star for its first consumer marketplace. The research showed the economics didn't work, so I led the team to a confident no-go and redirected the investment into merchant tools that shipped.
I joined mid-project as Creative Director on a team facing turnover and delays. I reset our research and design strategy, rebuilt the team, and shipped a single platform that replaced seven legacy systems.
